Digital PR

Who this is for

SaaS, B2B services, e-commerce, publishers, and marketplaces that want newsroom-grade stories (not thin listicles) that earn editorial mentions and links from relevant outlets — English-first with localized outreach where it improves fit.

What we deliver (month to month)

• Narratives & angles — timely hooks, expert commentary, data-led stories, and executive POVs
• Media list building — beats that actually cover your topic; respectful, GDPR-aware outreach
• Embargoes & exclusives — coordination to maximize acceptance and impact
• Reactive PR — fast responses to journalist requests and trending topics
• Proactive campaigns — original research, mini-studies, quotable resources
• Asset pack — quotes, charts, screenshots, and press-kit materials ready to embed
• Outreach & follow-ups — human-written, targeted pitches; polite, limited follow-ups
• Validation & measurement — coverage log, link validation (context/rel/canonical/indexability), page-level impact

Optional add-ons: executive media training, newsroom page, regional spokesperson program.

Acceptance criteria (what counts as a PR placement)

A counted placement is:

1. Editorial (written/approved by an editor or journalist)
2. Contextual (in-article mention/citation; not comments/UGC/widgets)
3. Relevant to the audience and target page/topic
4. Indexable (no noindex; sensible canonicals)
5. On a real site with meaningful organic traffic and healthy link patterns
6. With natural attribution (brand/person/resource; links when outlet policy allows)

We exclude PBNs, pay-to-post farms, link rings/exchanges, scrapers, and irrelevant directories.

Quality signals we optimize for

We prioritize relevance, editorial context, and real traffic. “Authority” metrics help triage — not decide.

• Outlet & beat match; paragraph-level context around the mention
• Organic traffic signals and section/category fit
• Authority bands (directional): Ahrefs DR and Semrush Authority Score
• Indexability, rel/canonical hygiene, and attribution clarity

Process & timeline

1. Angle design — editorial calendar, data hooks, expert POVs
2. Source & prep — datasets, interviews, quotes, visuals, fact-checks
3. Pre-brief & outreach — embargo/exclusive options; tailored pitches to relevant beats
4. Reactive loops — journalist requests, quick quotes, clarifications
5. Validate & log — capture live coverage, link/rel/canonical/indexability, and context
6. Measure & iterate — coverage quality, assisted value, GSC page outcomes

Typical cadence: setup/angles 1–2 weeks → pitching from week 2–3 → first pickups often 3–6 weeks, then compounding.

Deliverables you’ll see

• Coverage sheet — outlet, beat, URL, context excerpt/screenshot, rel/canonical/indexability
• Relevance + DR/Semrush band (directional) per placement
• Anchor/attribution health — natural mentions; where links exist, anchor type
• GSC page outcomes — clicks, impressions, top-3/top-10 movement on target pages
• Next moves — angles to double-down on; stale pitches to retire

Make-good: if a counted link from PR coverage is removed within 90 days through no client fault, we replace it or credit a future placement.

International & multilingual

English-first delivery; localized outreach (en-US/en-GB + local languages) where it helps acceptance. We recommend separate localized URLs and correct hreflang for destination pages.

FAQ

1) How is Digital PR different from link building?

Digital PR focuses on newsworthy stories and expert commentary that earn coverage (and links where policy allows). Link building targets broader editorial placements beyond news cycles. Many programs run both.

2) Do you guarantee coverage or links?

No. Editorial decisions vary by outlet. We design angles for relevance and utility, share typical ranges, and report transparently on placements and impact.

3) What counts as a qualified PR placement in your reports?

An editorial, contextual mention/feature on a real, indexable site with natural attribution. If a link is included, it must be contextually appropriate. We exclude PBNs and pay-to-post farms.

4) How do you measure PR impact beyond “mentions”?

Coverage quality and context, DR/Semrush bands (directional), traffic signals, attribution health, and GSC page outcomes for the pages we drive attention to.

5) Can you coordinate embargoes and exclusives?

Yes. We frequently run embargoed pre-briefs and single-outlet exclusives when it improves acceptance and story quality.

6) Do you pitch internationally or in multiple languages?

Yes. We run localized outreach where it improves fit, and we align anchors/attribution to the page language with correct hreflang on destination pages.

7) Which “authority” metrics do you use?

Ahrefs DR and Semrush Authority Score — directional proxies only. Relevance, editorial context, and real audiences matter more.